The Easter campaign will feature high impact outdoor media, plus additional activity online and in cinemas.
Sony Computer Entertainment Inc. has announced it will offer software development kits for PlayStation Suite for content developers starting this November. PS Suite promises to "deliver the world of PlayStation to Android based portable devices"
SEGA has announced that it has opened a third UK studio, based in the West Midlands, which will focus exclusively on development for next-generation platforms.
Mark Rein, co-founder and VP of Epic Games, had good things to say about this year's E3, mentioning PlayStation Vita and Wii U as particular highlights.